Zhana is today’s guest on The Segilola Salami Show. Zhana shares with us her journey from when she was first diagnosed with cancer to surviving cancer and how that led to her writing her books. I assure you, you need to click play now to listen to this most intriguing conversation with Zhana. There’s also a giveaway sponsored by Barracudas Activity Day Camps.
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Zhana is the author of many books and ebooks, including Secrets of Manifestation, Book Marketing Genius and Write Your Book in Two Days. She has recently launched her new Violet Flame Healing audio series.
Here’s Zhana’s message to the listeners of this episode:
Who – When you become a self-publisher, the “Who” is you! You are responsible for everything. You are responsible for the editing, marketing, all aspects of publishing. The “Who” can also be an editor. If you are not confident and highly skilled in the areas such as spelling, grammar and punctuation, you need to hire an editor who can make sure your book looks professional. And, of course, the “Who” are your readers and your street team. More about building your street team below.
What – The “what” is your material. I write books about self-help, mind/body/spirit, achieving your goals, etc. If you write nonfiction, you need to focus on what material will help your readers. What will help them to achieve their goals?
Where – Self-publishing is everywhere now. There are so many online platforms. Lulu.com is a platform where you can self-publish for free and Amazon has its own platform, CreateSpace, as well as Kindle Direct Publications (KDP). There are also other platforms where you pay for services such as distribution to libraries and promoting your work to radio stations. So you need to decide what your priorities are.
How – There is a lot of information on how to market your book in my free ebook Book Marketing Genius. Book Marketing Genius focuses on how to build your street team. Your street team is a group of people who know and love your work. They are both a focus group, while you are writing your book, and a fan club who can help you to promote your work. They can write reviews for you, they provide a great source of feedback and help you reach your readers. Book Marketing Genius also contains interviews with two book marketing geniuses, John Kremer, author of 1,001 Ways to Market your Book, and Alinka, author of How I Sold 80,000 Books. They reveal some of their book marketing secrets and strategies. As a self-publisher, you can utilise online platforms, and you also have the choice to publish your book yourself, for real. This is REAL self-publishing. Type up a Word document and, when it’s ready, upload it to a free platform such as Amazon KDP or Lulu.com. This is real self-publishing. Once your work is online, you need to market it. You can use content marketing, for example, blogging to promote your work. Or you can pay a publicist. If you are marketing online, you can, for example, hire people on Fiverr.com to help you attract traffic to your book and your blog.
When Timing can be important. For example, if you are writing about the May or August Bank Holidays, the 4th of July, Thanksgiving, Christmas, Kwanzaa – any public holiday – this is a good time to release your book. If you are writing about how to pass your exams, release your book at a time when students are preparing for exams. Use any type of tie-in that is relevant to your book. Because I write books about self-help, mind/body/spirit, and achieving your goals, the best time for me to promote my books tends to be around New Year, when people are focusing on improving their lives and making positive changes.
Giveaway by Barracudas Activity Day Camps
The giveaway on this episode of The Segilola Salami Show is brought to you in collaboration with Barracudas Activity Day Camps. As Segilola Salami’s daughter features on the show once in a while, it was only fitting to work with a company that treats each child as unique and an individual when at their activity camps. Barracudas offers a range of activities to stimulate children in their care including swimming, nature trail and football, to name a few.
So enter now for your chance to win a free week at any Barracudas camps in the Easter and summer holidays 2019. The child must be 4.5 – 14 years. The week must not be split into separate days. This giveaway is worth £164.
If you don’t want a whole week at camp, you can get £10 off your next booking of at least two days. Click here for more info.
About The Segilola Salami Show
The Segilola Salami show is hosted by Segilola Salami who is also an author, freelance writer and blogger. Her latest book is called Useless Warrior Princess.
The show is set in a virtual cafe and is about books and publishing. The aim of the show is to be both educative and informative but in an entertaining way. Guests from all works of life come on the show to talk about the books they have read or written and how books motivated or inspired them. Listeners of the show get to discover new authors and new books as well as learn something new.
The show is published weekly on Tuesdays at 9 am GMT London. Please click here to subscribe to be notified when a new episode is released.
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The intro music used in this episode was provided by Chris Lament.
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I would love to know your thoughts on today’s episode “Zhana: On Surviving Cancer”. Please leave a comment below.