Is appearing on a podcast show an essential growth strategy for authors and businesses?

Bruce Wawrzyniak and Debra Yates are today’s guests on The Segilola Salami Show. Bruce and Debra share with us their professional journeys and whether or not they think appearing on a podcast show is an essential growth strategy for authors and businesses. I assure you, you need to click play now.

Is appearing on a podcast show an essential growth strategy for authors and businesses?

About Bruce Wawrzyniak

Bruce Wawrzyniak is the president of Now Hear This, Inc., which does management, promotion, and booking, with clients ranging from entertainers to authors to small businesses and even an Olympic athlete.  The core services are built on a communications foundation (media relations, public relations, marketing, the Web, and social media).  He has been a speaker and workshop presenter and is also the host of the “Now Hear This Entertainment” podcast, which has been released on-time, every week for over four years, and gotten listeners from over 130 countries around the world.  The show has spawned a companion eBook series entitled “Bruce’s Bonus Book,” with volume 4 currently in production.


About Debra Yates

Debra Yates hails from Ohio but now resides in St. Pete Beach, Florida.  Although she began her writing later in life, she did so with great passion.  Being of Cherokee descent and having had stories passed down from generation to generation, Debra found herself drawn to family history, to the point of enlisting a genealogist to verify her conclusions.  Traveling to relevant destinations along the east coast and in the Midwest, she brought her findings back to the peace, calm, and tranquillity that she feels God has provided to her in the Sunshine State.  With the release of Woman of Many Names, she has put her sights on a follow-up to document the next stage of her seventh-great-grandmother’s historic life.


About The Segilola Salami Show

The Segilola Salami show is hosted by Segilola Salami who is also an author and a blogger. Her latest book is called Useless Warrior Princess.

The aim of the show is to be entertaining but educative as we see guests share their experience on self-publishing in a virtual cafe and listeners get to discover new authors and new books.

The show is published weekly on Tuesdays at 9 am GMT London. Please click here to subscribe to the show to listen to this and other episodes.

If you are an author, blogger or book lover, please subscribe to my authors and bloggers mailing list to find out about new self-published books that need reviews. I send out monthly newsletters with details of authors and their books that need honest feedback.

The intro music used in this episode was provided by Chris Lament.

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If you would like some guidance on how to self-publish your book, you can contact me for one to one consulting. Connect with me via my website

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